Privacy Policy

Privacy Policy for NSI International, Inc.

Effective Date: June 21, 2025

This Privacy Policy describes how NSI International, Inc. ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our website, yumyum.com (the "Site"), and use our services. This policy is intended for our customers in the United States.

1. Information We Collect

We collect information from you in a variety of ways to provide and improve our services, process your orders, and communicate with you. This information includes:

Information You Provide Directly:

  • Contact Information: When you create an account, make a purchase, or subscribe to our newsletter, we may collect your name, email address, mailing address, and phone number.
  • Payment Information: When you make a purchase, we collect payment information, such as your credit or debit card number. Please note that we use a secure third-party payment processor, and we do not store your full payment card details on our servers.
  • Communications: When you contact us with questions or for customer support, we may collect the information you provide in your communications.

Information We Collect Automatically:

  • Device and Usage Information: Details of your visits to our Site, including your IP address, browser type, operating system, referral URLs, pages viewed, and the dates and times of your visits.
  • Cookies and Tracking Technologies: We and our third-party partners use cookies, web beacons, and similar tracking technologies to collect information about your Browse activities over time and across different websites. This helps us to improve our Site and to deliver a better and more personalized service.

2. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Process and fulfill your orders, including to send you emails to confirm your order status and shipment.
  • Create and manage your online account.
  • Communicate with you about your account, our products, services, offers, and promotions.
  • Improve and personalize your shopping experience.
  • Analyze trends and statistics to improve our Site and services.
  • Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of NSI International, Inc. and others.
  • Comply with our legal and regulatory obligations.

3. Sharing Your Information

We may share your personal information with third-party service providers who perform services on our behalf, such as:

  • Shopify: Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall. For more information, you may also want to read Shopify’s Terms of Service or Privacy Statement.
  • Marketing and Analytics Partners: We partner with third-party marketing and analytics companies to help us understand how our customers use the Site, to measure the effectiveness of our advertising campaigns, and to deliver targeted advertising. These partners include:
    • Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
    • Meta Ads (Facebook and Instagram): We use Meta Ads to advertise our products on Facebook and Instagram. Meta may use cookies and other technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads. You can learn more about how Meta collects and uses your data and how to control the information they use to show you ads in the Meta Privacy Policy.
    • X Ads (formerly Twitter Ads): We use X Ads to advertise our products on X. X may collect information about your visits to our Site to show you more relevant ads. You can learn more about X's privacy practices and your ad choices in the X Privacy Policy.
    • Microsoft Clarity: We use Microsoft Clarity to capture how users interact with our website. This helps us identify areas for improvement. Microsoft Clarity captures the user's screen recordings, heatmaps, and other interaction data. Microsoft may use this data for its own advertising purposes. You can learn more about Microsoft's data collection in the Microsoft Privacy Statement.
  • Email Marketing Providers (e.g., Klaviyo, Mailchimp): We use email marketing services to communicate with you about our products and promotions. These services may collect personal information such as your name and email address when you subscribe to our mailing list. They may also use cookies and other tracking technologies to measure the effectiveness of our email campaigns.
  • Payment Processors: We share your payment information with our payment processors to securely handle your transactions.
  • Shipping and Fulfillment Partners: We share your shipping address and contact information with our shipping partners to deliver your orders.

We may also disclose your information if we are required by law to do so or if you violate our Terms of Service.

4. Your Privacy Choices

You have certain choices regarding the personal information we collect and how it is used:

  • Cookies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.
  • Marketing Communications: You can opt-out of receiving promotional emails from us by following the instructions in those emails. If you opt-out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
  • Do Not Track: Some web browsers may transmit "do-not-track" signals to the websites and other online services with which a user communicates. There is no industry standard that governs what, if anything, websites should do when they receive these signals. We currently do not take action in response to these signals.

5. Data Security

We take reasonable measures to help protect your personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no electronic transmission or storage of information is ever completely secure, so we cannot guarantee the absolute security of your personal information.

6. Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new privacy policy on this page.

8. Contact Us

If you have any questions about this privacy policy, please contact us at: Help@SirenBlasters.com.

Our mailing address is:
SIREN BLASTERS
NSI International, Inc.
121 West 27th Street, New York, NY 10001